As another season of Love Island comes to an end, I am taking some time to reflect on what I have learned from it and what the fact that I watch it (and enjoy it) says about me as a person. I’d like to tell you I am too smart for it but the truth is… I am clearly not, so no point in faking it. In fact, I am a simple man. I’d choose Love Island over Lars Von Trier any day. I don’t need no high-brow, avant-garde conceptual crap. I just like to revel in the old yet eternally relevant narratives that universalise the human experience because of their banality – and not despite of it. I watch and I am hooked. I must know, I need to know. I want to get lost in the endless ping pong of she said/he said. I want to lose myself in the hamletian dilemma: did she get a boob job… or did she not? This is the question. I aim to find comfort in the prehistoric archetypes of human behaviour that the producers of the show exploit so skilfully for our enjoyment. They’re trite and unorig